Privacy Policy

Introduction

This Privacy Policy outlines how we collect, use, store, and protect the personal information submitted by users when browsing and purchasing products through our official website. Our top priority is protecting the personal privacy and information security of every customer. We strictly abide by standardized user information protection principles, fully respect user privacy rights, and promise to never abuse, disclose, or illegally transmit user personal information without official user authorization.

This policy applies to all users who access our website, browse product content, register accounts, place orders, and use our customer service and after-sales services. All user behaviors on this website will be governed by this privacy policy. By using our website and submitting personal information, users confirm that they understand and agree to the information collection and usage rules specified in this policy.

Information We Collect

We only collect necessary and reasonable user personal information that is directly required to complete order transactions, provide logistics delivery, and support customer service. We will never actively collect irrelevant, sensitive, or excessive personal information of users. The user information we collect is limited to the following categories:

First, basic order and delivery information. When users place orders on our website, we will collect the recipient’s name, contact information, and delivery address information required for product delivery. This information is only used to complete product delivery, verify order information, and ensure that goods can be accurately and safely delivered to users. Without this information, we cannot complete the follow-up logistics delivery and order fulfillment services.

Second, account and transaction information. When users register website accounts and complete payment transactions, we will retain basic account information and order record information generated during the shopping process, including order number, purchased product information, consumption amount, and transaction status. This information is used for order inquiry, after-sales service processing, shopping record query, and user shopping experience optimization.

Third, user consultation and feedback information. When users contact our customer service team through the Contact Us page to put forward consultation, feedback, or after-sales applications, we will retain the consultation content and corresponding user contact information submitted by users. This information is only used to respond to user demands, solve user problems, and optimize subsequent product and service quality.

How We Use Your Information

All collected user personal information will only be used for legitimate, necessary, and user-related service purposes, and will not be used for any unauthorized commercial or non-commercial purposes. The specific usage scope of user information is clearly defined and limited as follows:

We use user delivery and order information to complete order confirmation, product packaging, logistics arrangement, and delivery follow-up, ensuring that every user’s order can be processed and delivered efficiently and accurately. Meanwhile, we will use order transaction information to sort out shopping data, record user consumption preferences, and optimize product display and product selection on the website, so as to provide users with more accurate and suitable product recommendations and shopping services.

We use user consultation and feedback information to reply to user pre-sales consultation questions, solve user order abnormalities, logistics problems, and after-sales return and refund demands in a timely manner, and continuously optimize our customer service system and service process according to user feedback, improving the overall shopping experience of users.

In addition, we will use de-identified and anonymized user shopping data for internal operation analysis and service optimization. All data used for internal analysis will completely remove personal identification information, which cannot correspond to any single real user, and will not involve any user personal privacy leakage risks.

Information Storage & Protection

We have established a complete and standardized user information storage and security protection system to fully guarantee the security, integrity, and confidentiality of user personal information. All user personal data collected by the website will be stored in secure encrypted servers, with strict access authority management and data encryption protection measures.

We have formulated strict internal data management specifications. Only designated professional operation and service personnel who need to contact user information to complete their job duties have access to user information, and all personnel have signed strict confidentiality agreements. Any unauthorized access, copying, disclosure, or tampering of user information is strictly prohibited internally.

We will take comprehensive technical protection measures to prevent user information from being illegally accessed, leaked, tampered with, or lost. We regularly maintain and upgrade website security systems, check data security risks, and eliminate potential safety hazards in a timely manner, so as to build a solid security barrier for user personal information.

We will only retain user personal information within the time required for service completion and legal compliance. After the order is fully completed and the after-sales service validity period expires, we will regularly clean up and invalidate unnecessary user information, and permanently delete user personal data that is no longer needed, reducing the risk of privacy leakage caused by long-term data storage.

Information Sharing & Disclosure

We firmly abide by the principle of user privacy protection and promise not to sell, rent, or trade user personal information to any third-party institutions or individuals for commercial purposes in any form. We will not actively disclose user personal information to irrelevant third parties without the explicit consent of users.

Under limited and necessary service scenarios, we may entrust professional third-party service providers to assist in completing website operation and order service work, including logistics and distribution service providers, payment service institutions, and website operation and maintenance service providers. All third-party service providers we cooperate with have strict qualification verification and security assessment.

We will only provide third-party service providers with the minimum user information required to complete the corresponding services, and sign strict confidentiality agreements with all cooperative institutions to bind them to protect user privacy. All third-party institutions are prohibited from using user information for non-service purposes, and prohibited from disclosing, spreading, or reusing user personal information.

User Rights

All users have independent and complete privacy rights for their personal information stored on our website. Users have the right to check, inquire, confirm, and sort out their personal information and historical order records stored on the website at any time. If users find that their personal information is incomplete, incorrect, or abnormal, they have the right to apply for information correction and update.

Users have the right to apply for deletion of their personal account information and irrelevant shopping records that are no longer needed. After receiving a legitimate user application, we will complete information verification and data processing within a reasonable time, and feed back the processing results to users in a timely manner.

For all doubts and demands related to personal privacy and information protection, users can contact us through the Contact Us page on the website at any time. Our professional team will respond to user privacy consultation and demand processing in a timely manner, and fully protect users’ legitimate privacy rights and interests.

Policy Update

We reserve the right to appropriately adjust and optimize the content of this Privacy Policy according to website operation upgrades, service iteration, and service scenario changes. All updated content of the privacy policy will be displayed on this page in real time, and the updated terms will take effect immediately after public display.

Users are recommended to browse and check the latest privacy policy content regularly during daily shopping and browsing. Continued use of our website and services after the policy update is deemed as recognition and acceptance of the latest privacy policy terms.